Edun Clothing

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EDUN is a socially conscious clothing company created by Ali Hewson and Bono with New York clothing designer Rogan Gregory. Two years in the planning before its launch in spring 2005, the company aims to bring the issue of sustainable employment to the world of catwalks and high fashion. This is conscious consumerism, with a radical and crucially stylish twist. EDUN grew out of a desire to shift the focus away from aid in the developing world, particularly Africa, to trade. It is an attempt to help deliver the fishing rod rather than the fish. For instance, Africa has lost six percent of the world trade since the Seventies, Ali points out. If they could regain one per cent of that, Africa would earn $70 billion a year. They currently receive only $22 billion a year in aid. EDUN is utilizing locally run factories in Africa, South America, and India.

These facilities have all been personally inspected and approved by the EDUN team, ensuring that they operate on sound business and ethical bases. EDUN is a for-profit initiative with an attempt to create a business model others will want to replicate, which will encourage reinvestment in the work force of the developing world.

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You can view details for Edun Clothing products by clicking on the links below.

Edun - Graphic Tee Glass Flourish (Cornflower) - Apparel

Edun - Graphic Tee Glass Flourish (Stone Mason) - Apparel

Edun - Graphic Tee Rilke Poem (Cornflower) - Apparel

Edun - Graphic Tee Rilke Poem (Stone Mason) - Apparel

Edun - Monica Sleeveless V-Neck Blouse (Black) - Apparel

Edun - Monica Sleeveless V-Neck Blouse (Stone Mason) - Apparel

Edun - Pocket Tee (Cornflower/White) - Apparel

Edun - Pocket Tee (Stone Mason/White) - Apparel

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